The Inspiration
I remember the conversation that sparked a fire inside me. Art has always been important to me, but the moment I truly realized it was more than a hobby was when I felt the need to protect it, defend it and fight for it.
The concept first came to me as a painting inspiration back in 2020. I would imagine myself being a successful artist, proving people wrong. As I went through the motion of working a regular job and doing the things I was "supposed" to do, something was always missing. I've always known what it is. I am an artist and creating is my calling, my purpose.
A lot of us dream but we don't always follow through. I can't tell you exactly what ignited the action in me, but what I can tell you is this: it will come. And when it does, accept it. It took me a long time to do that, but once I did, I began to wonder: how many others have buried their creative spark because the world told them it wasn't practical?
That question became my mission. And from the mission, Art is not a hobby was born.
Early sketches of logo sample, 2024
Early digital design sample, 2024
Building the brand: A Creative Evolution
Wearing the Message
One of the first tangible ways I brought Art is not a hobby to life was through apparel. Wearing the message allowed me to embody the purpose, it was something I could feel on my skin every day. At the same time, I was taking design courses, and it felt like the brand and I were evolving together. I infused myself into the designs, like including the Nepali flags in the B's of the logo.
Community is Everything
Community is the foundation of Art is not a hobby. We’re building a space for creatives to connect, support one another, and share their stories. Through artist interviews, live events, and a blog filled with resources, we aim to provide more than just inspiration, we want to foster real connections and opportunities.
The Vision
At its core, Art is not a hobby is about acceptance. Choosing a creative path isn’t always easy but it’s worth it.
Our goal is simple: To help artists feel confident in pursuing art as a career. Whether you’re just starting or reclaiming a creative path that’s been set aside, we’re here to remind you that your art matters.
AINAH is a call to action, a community, and a movement. And it’s just getting started.
Join the Movement
If this message resonates with you, you’re not alone. We’re building something special here, and there’s room for you in it.
Explore our community, connect with other creatives, and wear the message proudly. Together, let’s show the world what happens when artists are empowered to lead.